/*! elementor-pro - v3.26.0 - 17-12-2024 */
(()=>{"use strict";class Screenshot extends elementorModules.ViewModule{getDefaultSettings(){return{empty_content_headline:"Empty Content.",crop:{width:1200,height:1500},excluded_external_css_urls:["https://kit-pro.fontawesome.com"],external_images_urls:["https://i.ytimg.com"],timeout:15e3,render_timeout:5e3,timerLabel:null,timer_label:`${ElementorScreenshotConfig.post_id} - timer`,image_placeholder:"data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=",isDebug:elementorCommonConfig.isElementorDebug,isDebugSvg:!1,...ElementorScreenshotConfig}}getDefaultElements(){const e=jQuery(ElementorScreenshotConfig.selector),t=e.find(".elementor-section-wrap > .elementor-section, .elementor > .elementor-section");return{$elementor:e,$sections:t,$firstSection:t.first(),$notElementorElements:elementorCommon.elements.$body.find("> *:not(style, link)").not(e),$head:jQuery("head")}}onInit(){return super.onInit(),this.log("Screenshot init","time"),this.timeoutTimer=setTimeout(this.screenshotFailed.bind(this),this.getSettings("timeout")),this.captureScreenshot()}captureScreenshot(){return this.elements.$elementor.length||(elementorCommon.helpers.consoleWarn("Screenshots: The content of this page is empty, the module will create a fake conent just for this screenshot."),this.createFakeContent()),this.removeUnnecessaryElements(),this.handleIFrames(),this.removeFirstSectionMargin(),this.handleLinks(),this.loadExternalCss(),this.loadExternalImages(),Promise.resolve().then(this.createImage.bind(this)).then(this.createImageElement.bind(this)).then(this.cropCanvas.bind(this)).then(this.save.bind(this)).then(this.screenshotSucceed.bind(this)).catch(this.screenshotFailed.bind(this))}createFakeContent(){this.elements.$elementor=jQuery("<div>").css({height:this.getSettings("crop.height"),width:this.getSettings("crop.width"),display:"flex",alignItems:"center",justifyContent:"center"}),this.elements.$elementor.append(jQuery("<h1>").css({fontSize:"85px"}).html(this.getSettings("empty_content_headline"))),document.body.prepend(this.elements.$elementor)}loadExternalCss(){const e=[this.getSettings("home_url"),...this.getSettings("excluded_external_css_urls")].map((e=>`[href^="${e}"]`)).join(", ");jQuery("link").not(e).each(((e,t)=>{const s=jQuery(t),n=s.clone();n.attr("href",this.getScreenshotProxyUrl(s.attr("href"))),this.elements.$head.append(n),s.remove()}))}loadExternalImages(){const e=this.getSettings("external_images_urls").map((e=>`img[src^="${e}"]`)).join(", ");jQuery(e).each(((e,t)=>{const s=jQuery(t);s.attr("src",this.getScreenshotProxyUrl(s.attr("src")))}))}handleIFrames(){this.elements.$elementor.find("iframe").each(((e,t)=>{const s=jQuery(t),n=jQuery("<div />",{css:{background:"gray",width:s.width(),height:s.height()}});s.before(n),s.remove()}))}removeUnnecessaryElements(){let e=0;this.elements.$sections.filter(((t,s)=>{let n=!1;return e>=this.getSettings("crop.height")&&(n=!0),e+=jQuery(s).outerHeight(),n})).each(((e,t)=>{t.remove()})),this.elements.$notElementorElements.remove()}handleLinks(){elementorCommon.elements.$body.find("a").attr("href","/")}removeFirstSectionMargin(){this.elements.$firstSection.css({marginTop:0})}createImage(){const e=new Promise((e=>{window.addEventListener("load",(()=>{e()}))})),t=new Promise((e=>{setTimeout((()=>{e()}),this.getSettings("render_timeout"))}));return Promise.race([e,t]).then((()=>{if(this.log("Start creating screenshot."),this.getSettings("isDebugSvg"))return domtoimage.toSvg(document.body,{imagePlaceholder:this.getSettings("image_placeholder")}).then((e=>this.download(e))),Promise.reject("Debug SVG.");return/^((?!chrome|android).)*safari/i.test(window.userAgent)?(this.log('Creating screenshot with "html2canvas"'),html2canvas(document.body).then((e=>e.toDataURL("image/png")))):(this.log('Creating screenshot with "dom-to-image"'),domtoimage.toPng(document.body,{imagePlaceholder:this.getSettings("image_placeholder")}))}))}download(e){const t=jQuery("<a/>",{href:e,download:"debugSvg.svg",html:"Download SVG"});elementorCommon.elements.$body.append(t),t.trigger("click")}createImageElement(e){const t=new Image;return t.src=e,new Promise((e=>{t.onload=()=>e(t)}))}cropCanvas(e){const t=this.getSettings("crop.width"),s=this.getSettings("crop.height"),n=document.createElement("canvas"),i=n.getContext("2d"),o=t/e.width;return n.width=t,n.height=s>e.height?e.height:s,i.drawImage(e,0,0,e.width,e.height,0,0,e.width*o,e.height*o),Promise.resolve(n)}save(e){return new Promise(((t,s)=>{elementorCommon.ajax.addRequest("screenshot_save",{data:{post_id:this.getSettings("post_id"),screenshot:e.toDataURL("image/png")},success:e=>{this.log(`Screenshot created: ${encodeURI(e)}`),t(e)},error:()=>{this.log("Failed to create screenshot."),s()}})}))}markAsFailed(){return new Promise(((e,t)=>{elementorCommon.ajax.addRequest("screenshot_failed",{data:{post_id:this.getSettings("post_id")},success:()=>{this.log("Marked as failed."),e()},error:()=>{this.log("Failed to mark this screenshot as failed."),t()}})}))}getScreenshotProxyUrl(e){return`${this.getSettings("home_url")}?screenshot_proxy&nonce=${this.getSettings("nonce")}&href=${e}`}screenshotSucceed(e){this.screenshotDone(!0,e)}screenshotFailed(e){this.log(e,null),this.markAsFailed().then((()=>this.screenshotDone(!1)))}screenshotDone(e){let t=arguments.length>1&&void 0!==arguments[1]?arguments[1]:null;clearTimeout(this.timeoutTimer),this.timeoutTimer=null,window.parent.postMessage({name:"capture-screenshot-done",success:e,id:this.getSettings("post_id"),imageUrl:t},"*"),this.log(`Screenshot ${e?"Succeed":"Failed"}.`,"timeEnd")}log(e){let t=arguments.length>1&&void 0!==arguments[1]?arguments[1]:"timeLog";this.getSettings("isDebug")&&(console.log("string"==typeof e?`${this.getSettings("post_id")} - ${e}`:e),t&&console[t](this.getSettings("timer_label")))}}jQuery((()=>{new Screenshot}))})();{"id":822,"date":"2024-11-20T17:25:07","date_gmt":"2024-11-20T17:25:07","guid":{"rendered":"https:\/\/thetach.com\/?p=822"},"modified":"2024-11-20T17:25:09","modified_gmt":"2024-11-20T17:25:09","slug":"apple-sales-fall-year-on-year-on-chinas-singles-day-while-huawei-rises-7","status":"publish","type":"post","link":"https:\/\/thetach.com\/?p=822","title":{"rendered":"Apple Sales Fall Year-on-Year on China\u2019s Singles\u2019 Day, While Huawei Rises 7%"},"content":{"rendered":"\n<p>The <strong>Apple sales fall<\/strong> in the period that China celebrated its <strong>Singles\u2019 Day shopping festival <\/strong>has raised curiosity and has brought to light some of the problems that currently affect Apple in one of its more important markets. Sold about 2 million handsets from October 18 to November 10 which, sales declined by \u201cdouble-digit percentages\u201d, due to a large number of competitors&#8217; flagship smartphone products. In contrast, <strong>Huawei\u2019s sales surged by 7%<\/strong>, driven by aggressive pricing strategies on its flagship devices, including the <strong>Pura 70<\/strong> and <strong>Mate 60 models<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Despite economic challenges and slowing consumer spending in China, Huawei capitalized on the market with well-timed launches and substance. Even the overall <strong>market<\/strong> in China recorded a slump; the sales reported a <strong>9% yoy down <\/strong>during a single day. Still, adverse factors were there for Apple but its<strong> iPhone 16 Pro <\/strong>and<strong> iPhone 16 Pro Max<\/strong> carried forward the tradition in the speckle of superior-end smartphones. However, the decline in Apple sales is a good example of the intensifying competition in the largest <strong>smartphone market<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Singles\u2019 Day Overview: Apple Struggles Amid Fierce Competition<\/strong><\/h2>\n\n\n\n<p>Smartphone sales were earlier propelled by <strong>China\u2019s largest online sale event,<\/strong> the <strong>Singles\u2019 Day shopping festival<\/strong>. Still, in the current year\u2019s event, Apple was not as impressive as people expected. Apple sales fell yearly because it was unable to market effectively manufacturers that launched new flagship products before the festival. According to Counterpoint Research, Apple fights not only a war against competitors but also the lack of new products during this Black Friday period.&nbsp;<\/p>\n\n\n\n<p>The festival, where intense discounts are offered and consumers are highly involved, becomes a strategic time when many local brands try to gain control of market shares. While the<strong> iPhone 16 Pro<\/strong> and<strong> iPhone 16 Pro Max<\/strong> started getting popular among consistent customers, it was not sufficient enough to handle the downfall across the spectrum. The <strong>Apple sales fall<\/strong> during Singles\u2019 Day means the brand must redesign its strategies in China.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Huawei\u2019s Success: Strategic Pricing and Timing<\/strong><\/h2>\n\n\n\n<p>They fought intensely to make good sales rates, and Huawei specifically performed well on the Singles\u2019 Day with a <strong>7% growth in sales<\/strong>. This success stemmed from specific price reductions in answer to its two leading products the Pura seventy and <strong>Mate 60 models<\/strong> that go well with the cost aspect. Apple; unlike Huawei made its <strong>flagship smartphone<\/strong> release before the event thus generating massive market awareness during the festival. <strong>Huawei <\/strong>managed to regain leadership in the niche due to this timing and the policy of aggressive pricing. The above <strong>Apple sales fall<\/strong> was even more significant since the <strong>Huawei\u2019s strategies<\/strong> shifted focus from the Apple products. This takes the spotlight on the fact that Huawei is able to hit back after facing many challenges in the <strong>world smartphone market<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Xiaomi\u2019s Struggles Amid Market Competition<\/strong><\/h2>\n\n\n\n<p>Another smartphone manufacturer who was badly hit by this situation is<strong> Xiaomi of China <\/strong>which badly felt during singles\u2019 day as they recorded a <strong>6% decrease<\/strong> in their<strong> sales volume<\/strong>. Although great things arrived in the form of new flagship models before the event, Xiaomi could not hold its ground in the intensively growing market. According to Counterpoint Research, last year excluding Huawei all the other Chinese brands including Xiaomi had <strong>flagship models launched <\/strong>during <strong>Singles\u2019 Day<\/strong>. In the current year, however, the affair became packed as many manufacturers resorted to the same strategy. The competitors are fierce during this crucial shopping season, it is evident by the sales figures at <strong>Apple<\/strong> and the decline in Xiaomi\u2019s sales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Economic Factors Contributing to Declines<\/strong><\/h2>\n\n\n\n<p>A general shrinkage of both the <strong>sales of smartphones <\/strong>and the local economy underpins the reduced <strong>smartphone sales<\/strong> by<strong> 9% year-on-year.<\/strong> A slowing economy and restrictive consumption were key inhibitors of sales as observed when brands were discounting their products during the Singles\u2019 Day promotion. Apple repeated its success and<strong> Xiaomi <\/strong>also achieved the indicator of <strong>1B yuan<\/strong> in the <strong>GMV <\/strong>on the platforms like<strong> Alibaba <\/strong>and<strong> JD.com<\/strong>, indicating further presence in the market. However, what happened to sales of Apple is evidence that brands need to adapt and begin addressing changing consumer behavior in economic unsteadiness.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Apple\u2019s Discount Campaigns: A Strategic Move<\/strong><\/h2>\n\n\n\n<p>Due to the <strong>Apple sales fall<\/strong> the firm has instituted several bargaining strategies to fix the problem Detailed information regarding the multiple discount campaigns instituted by the firm is presented below; Such promos are things like cut-cut applied on the previous iPhones and interesting deals on the accessories so that the cost-saving customers can be attracted to grab them.<\/p>\n\n\n\n<p>While these campaigns have yielded some results, the press has advised that they are insufficient to offset the increasing competition. Counterpoint Research observed that, among others, the company requires being more aggressive, primarily in terms of product launches and promotion. The<strong> decrease in Apple sales<\/strong> during the <strong>Singles\u2019 Day<\/strong> is a stark reminder a reliance on brand loyalty as a strategic competitive tool is no longer sufficient in China, for now.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Apple\u2019s Growing Challenges in China<\/strong><\/h2>\n\n\n\n<p>This picture proves the fact that <strong>Apple\u2019s yearly sales<\/strong> have declined year on year during the <strong>Singles\u2019 Day <\/strong>sales stresses the fact that Apple faces huge problems in maintaining its market hegemony in China. <strong>New-generation smartphone<\/strong> brands like <strong>Huawei <\/strong>have gained a lot of market share in China, and the combined effect of this type of sickle, and economic factors make the competition fierce.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1023\" height=\"622\" src=\"https:\/\/thetach.com\/wp-content\/uploads\/2024\/11\/WhatsApp-Image-2024-11-20-at-6.17.51-PM.jpeg\" alt=\"Smartphone competition in China\n\" class=\"wp-image-824\" srcset=\"https:\/\/thetach.com\/wp-content\/uploads\/2024\/11\/WhatsApp-Image-2024-11-20-at-6.17.51-PM.jpeg 1023w, https:\/\/thetach.com\/wp-content\/uploads\/2024\/11\/WhatsApp-Image-2024-11-20-at-6.17.51-PM-300x182.jpeg 300w, https:\/\/thetach.com\/wp-content\/uploads\/2024\/11\/WhatsApp-Image-2024-11-20-at-6.17.51-PM-768x467.jpeg 768w\" sizes=\"(max-width: 1023px) 100vw, 1023px\" \/><\/figure>\n\n\n\n<p>Apple has evolved by occupying the strategic and pretty much-protected position in the<strong> ultra-premium smartphone market<\/strong>, but the recent trends suggest that this approach should not work in the long run. Huawei, for example, has been regaining its lost market share while also introducing new products people might find useful; and for Apple to continue meeting its goal it will also have to improve constantly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>The decline in the sales of Apple products during the <strong>Singles\u2019 Day sales<\/strong> in China illustrates a new paradigm of the <strong>Chinese smartphone market. <\/strong>Opportunities: product launches: timing, pricing strategies: Huawei has experienced strategic maneuvers to recapture its predatory status. On the other hand, Apple learned that with rising competition it becomes extremely crucial to be adequate and even come up with new forms of strategies. The<strong> smartphone<\/strong> consumption market in China is gradually sophisticated, and the relevant brands must proceed with a strategic approach to the current consumer demands.&nbsp;<\/p>\n\n\n\n<p><strong>Apple\u2019s recent more intensive discount campaigns<\/strong> might support the procession of the boosting motion, nevertheless, the company\u2019s sustainable development will heavily rely upon its capacity to respond to the competitors\u2019 actions and fluctuations in the economic environment effectively. With <strong>Singles\u2019 Day<\/strong> being the new war zone of the brand annihilation process, the company will have the daunting task of ensuring it overcomes these hurdles as well as ensuring it continues to bring value to its dedicated base of customers. While <strong>Apple sales fall year-on-year<\/strong>, it becomes a rude awakening that one of the most crucial markets globally requires smart change.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>FAQs<\/strong><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1732123184325\"><strong class=\"schema-faq-question\"><strong>Why did Apple sales fall during Singles\u2019 Day?<\/strong><\/strong> <p class=\"schema-faq-answer\">Apple\u2019s sales fell due to fierce competition and a lack of new launches.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1732123186168\"><strong class=\"schema-faq-question\"><strong>How did Huawei achieve a sales increase during the event?<\/strong><\/strong> <p class=\"schema-faq-answer\">Huawei\u2019s sales rose by 7% due to aggressive pricing and strategic launches.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1732123187320\"><strong class=\"schema-faq-question\"><strong>What was the overall smartphone sales trend during Singles\u2019 Day?<\/strong><\/strong> <p class=\"schema-faq-answer\">The smartphone annualized sales were suppressed by 9% yoy due to the deficit in inhabitants\u2019 spending potential.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1732123189352\"><strong class=\"schema-faq-question\"><strong>What steps is Apple taking to address its sales decline?<\/strong><\/strong> <p class=\"schema-faq-answer\">Apple introduced discounts and promotions to regain momentum in the Chinese market.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Apple sales fall in the period that China celebrated its Singles\u2019 Day shopping festival has raised curiosity and has brought to light some of the problems that currently affect Apple in one of its more important markets. Sold about 2 million handsets from October 18 to November 10 which, sales declined by \u201cdouble-digit percentages\u201d, &#8230; <a title=\"Apple Sales Fall Year-on-Year on China\u2019s Singles\u2019 Day, While Huawei Rises 7%\" class=\"read-more\" href=\"https:\/\/thetach.com\/?p=822\" aria-label=\"Read more about Apple Sales Fall Year-on-Year on China\u2019s Singles\u2019 Day, While Huawei Rises 7%\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":823,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[304,305,306],"class_list":["post-822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-it-trends","tag-apple-sales-fall","tag-chinas-singles-day-shopping-festival","tag-huawei-sales-growth"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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